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marketing

# Episode Title Description People Date
1 When business and karma collide Simon Coley and Albert Tucker of Karma Cola tell the Future of Business podcast how they built a company, a foundation, and a "virtuous circle," bringing organic sodas to consumers and vital investment to communities in Sierra Leone. Simon Coley, Albert Tucker 08 May 2019
2 How The Economist uses newsletters to drive engagement and subscription Sunnie Huang, Newsletters Editor of the Economist talks about the strategy behind the publication's newsletters Sunnie Huang 12 Oct 2018
3 Creative Commons Warden of New College, Miles Young (New College, 1973) Miles Young, newly-installed Warden of New College, Oxford, shares his experiences studying history as an undergraduate and talks about how he transitioned into a career in PR and advertising. Miles Young 10 Nov 2016
4 Marketing Conscious Consumption Ryan Foley gives a talk for the UBVO seminar series on 26th November 2015. Ryan Foley 08 Feb 2016
5 Interview with Michael Docherty We catch up with Cancer Research UK's Director of Digital on fundraising in the digital age. Michael Docherty 03 Aug 2015
6 Making markets with personal data Professor John Deighton identifies emerging market characteristics when dealing with personal data as a collective ecosystem, which supports data applications. John Deighton 14 May 2015
7 The Social Economy: Unleashing Value and Productivity through Social Technologies Over 70 percent of companies are using social technologies in some way, however very few come anywhere close to achieving the full potential benefit. Drummond Bone, Michael Chui, James Manyika, Marc Ventresca 02 Jan 2013
8 Building a Business: Marketing and Product Development Patrick Mawhood (Head of Product Manufacturing at Sky IQ) discusses marketing and developing your product or service. Patrick Mawhood 22 Feb 2012
9 Creative Commons Internet Marketing for Hi-Tech firms PDF slides covering 'An Introduction to Internet Marketing'. Paul Bhangal 20 Dec 2011
10 Social Media What is social-media, and how can I use it to benefit my business? Anna Storrs 14 Nov 2011
11 Creative Commons Networking for Business Growth Oxford knows you're here - how about the rest of the world? Learn how to expand your networking, using national organisations. Ian Wenman 14 Nov 2011
12 Creative Commons Getting Connected, Finding Partners or Investors A local support network is one of the most important tools for managing your business and personal interactions. In this session, we'll help you get connected. Placi O'Neill-Espejo 14 Nov 2011
13 Creative Commons Making the Most of Your Website Your website is the public face of your business - does yours need a face lift? We'll show you how to keep your site fresh using all the latest analytical tools available. Jeremy Anderson 14 Nov 2011
14 Creative Commons Problem Solving: Issue Analysis and Formulating Strategy PDFs to accompany 'Problem Solving: Issue Analysis and Formulating Strategy'.Using simple management tools to help you define your strategy, it's time to learn the solution to your real problems. Loren Griffiths 14 Nov 2011
15 Creative Commons Marketing and Business Planning This session looks at business planning and market intelligence, understanding your market size and your competitors, and determining your USP. Marc Ventresca 14 Nov 2011
16 Creative Commons Introduction to Building a Business: Moving your Product to the Market Professor Peter Dobson, Academic Director of Begbroke Science Park, gives an introduction to the Building a Business: Moving your Product to the market conference. Peter Dobson 14 Nov 2011
17 Building a Business: Entrepreneurship and the Ideal Business Plan Fiona Reid (Former Executive Director of the Oxford Centre for Entrepreneurship and Innovation) talks about communicating your vision and the ideal business plan. Fiona Reid 24 Mar 2011
18 Building a Business: Marketing: Creating and Keeping Customers Jonathan Reynolds (Academic Director of the Oxford Institute of Retail Management) discusses principles of marketing, including using the internet and social media. Jonathan Reynolds 24 Mar 2011