Digital News Report 2026. Episode 2: The true global impact of news creators

Series

Reuters Institute for the Study of Journalism

Audio Embed

We explore the role of influencers and creators in different news ecosystems.

n this episode of Future of Journalism, we draw on findings from the Digital News Report 2026 to explore the role of influencers and creators across the world. We’ll look at how usage rates differ across the world, what their audiences find most engaging and how different national contexts and news ecosystems are driving their growth.
Speakers:
Nic Newman is a Senior Research Associate at the Reuters Institute. He is also a consultant on digital media, working actively with news companies on product, audience, and business strategies for digital transition. He is the co-author of the Digital News Report 2026 and authored a special chapter of the Digital News Report 2026 on the impact and role of news creators.
Our host Mitali Mukherjee is the Director of the Reuters Institute. She's a political economy journalist with more than two decades of experience in TV, print and digital journalism.
See a full transcript: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2026-episode-2-how-news-creators-impact-media-and-politics