Skip to main content
Home

Main navigation

  • Home
  • Series
  • People
  • Depts & Colleges

Main navigation

  • Home
  • Series
  • People
  • Depts & Colleges

Branding: as intimate as it can get to the world of business

Series
Future of Business
Audio Embed
Join us in this episode to listen to Alejandro Arroyo Yamin talk about the past, present and future of branding; why it matters more than we realise, and why the term ‘branding’ doesn’t even begin to cover all that it stands for! Date of recording: 26/11.

More in this series

View Series
Future of Business

Doing good while doing well: Africa chapter

Did you know which industry attracted $1.4 billion of funding in Africa in 2021? Nouss Bih, co-chair of Saïd Business School’s Africa Business Alliance, joins us to share her experiences as an investment manager in Ivory Coast.
Previous
Future of Business

Artificial Intelligence and why the future is bright

This week Shubham Saraff and Andreas Finzel discuss the impact of technologies like AI and machine learning. They talk about the benefits and difficulties we experience today and what sectors of our economy are being disrupted first.
Next
Licence
Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/
Transcript Available

Episode Information

Series
Future of Business
People
Alejandro Arroyo Yamin
Andreas Finzel
Keywords
branding
marketing
corporate identity
dove
KFC
Nestle
Department: Saïd Business School
Date Added: 15/02/2022
Duration: 00:26:40

Subscribe

Apple Podcast Audio Audio RSS Feed

Download

Download Audio Download Transcript

Footer

  • About
  • Accessibility
  • Contribute
  • Copyright
  • Contact
  • Privacy
'Oxford Podcasts' Twitter Account @oxfordpodcasts | MediaPub Publishing Portal for Oxford Podcast Contributors | Upcoming Talks in Oxford | © 2011-2022 The University of Oxford