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audience

The Oxford/Berlin Creative Collaborations

Cre-AI-tivity: Blood in a Whatsapp message?

This last in our trilogy explores data as the foundation of AI systems. We learn how this enables mapping individual learners' progress and benchmarking in a teaching context, but also how that data exchange raises ethical issues.
The Oxford/Berlin Creative Collaborations

Cre-AI-tivity: Hogwarts 4ever?

The second in our trilogy of podcasts explores the role AI can play in story creation and development. We learn how machines can extend a fictional story world, as well as our interaction with it.
The Oxford/Berlin Creative Collaborations

Cre-AI-tivity: Make the machine work 4u

First in a trilogy explores the impact of AI on story creation and reception. We learn how machines enable audiences to experience the humanity of fictional characters. Yet a ‘rhetoric of innovation’ gets in the way of understanding what is happening.
Reuters Institute for the Study of Journalism

How to engage with your audience: why public editors still matter

Kathy English, former public editor of the Toronto Star, discusses what public editors do, their role in ensuring accountability to readers, and how reader engagement via public editors has changed over the years.
Reuters Institute for the Study of Journalism

Putting the audience at the heart of journalism

Federica Cherubini, Engagement Manager at Hearken, on tried and tested methods of audience engagement in journalism
Opera Studies

Making a Contemporary Opera: in conversation with Michael Burden

In this episode Katie talks in depth about her experiences of creating new and contemporary opera.
Oxford Internet Institute

Media Uses and Gratifications: Some Features of the Approach: Response by Denis McQuail

Denis McQuail's response to Jay G. Blumler's talk on the origins and sources of the appeal of the 'uses and gratifications' paradigm.
Oxford Internet Institute

Media Uses and Gratifications: Some Features of the Approach

In this seminar Jay G. Blumler discusses the origins and sources of the appeal of the 'uses and gratifications' paradigm.
Oxford Internet Institute

When the Audience Clicks: Buying Attention in the Digital Age

Discussion of media buying and the attention-creation industry - showing how the fixation on audiences' click-like behaviour is a disruptive institutional force, and how buyers' new approaches to attention are creating new forms of social discrimination.

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