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Building a Business: Moving Your Product to the Market

This podcast series records the 3rd annual Begbroke Transfer conference 'Building a Business: Moving Your Product to the Market' at Begbroke Science Park, University of Oxford. Begbroke Science Park is home to a broad range of activities within three inter-related themes: Applied and basic science research; High tech spin-off and start-up companies; Knowledge transfer activities. This series of seminars is held to encourage and support young science based high tech companies from their decision to spin out a research idea to the point at which they take their product to market. These free events, with their emphasis on practically useful advice from industry experts and world-renowned Oxford University academics, are highly regarded.

# Episode Title Description People Date Media Files
1 Creative Commons Introduction to Building a Business: Moving your Product to the Market Professor Peter Dobson, Academic Director of Begbroke Science Park, gives an introduction to the Building a Business: Moving your Product to the market conference. Peter Dobson 14 Nov 2011
  • (3.3 MB)
  • (337.84 KB)
2 Creative Commons Marketing and Business Planning This session looks at business planning and market intelligence, understanding your market size and your competitors, and determining your USP. Marc Ventresca 14 Nov 2011
  • (13.81 MB)
  • (1.76 MB)
3 Creative Commons Problem Solving: Issue Analysis and Formulating Strategy PDFs to accompany 'Problem Solving: Issue Analysis and Formulating Strategy'.Using simple management tools to help you define your strategy, it's time to learn the solution to your real problems. Loren Griffiths 14 Nov 2011
  • (12.19 MB)
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4 Creative Commons Making the Most of Your Website Your website is the public face of your business - does yours need a face lift? We'll show you how to keep your site fresh using all the latest analytical tools available. Jeremy Anderson 14 Nov 2011
  • (14.66 MB)
  • (181.53 KB)
5 Creative Commons Getting Connected, Finding Partners or Investors A local support network is one of the most important tools for managing your business and personal interactions. In this session, we'll help you get connected. Placi O'Neill-Espejo 14 Nov 2011
  • (32.82 MB)
  • (1.76 MB)
6 Creative Commons Networking for Business Growth Oxford knows you're here - how about the rest of the world? Learn how to expand your networking, using national organisations. Ian Wenman 14 Nov 2011
  • (18.66 MB)
  • (81.24 KB)
7 Social Media What is social-media, and how can I use it to benefit my business? Anna Storrs 14 Nov 2011
  • (29.06 MB)
  • (181.53 KB)
8 Creative Commons Internet Marketing for Hi-Tech firms PDF slides covering 'An Introduction to Internet Marketing'. Paul Bhangal 20 Dec 2011
  • (14.67 MB)