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Building a Business: Moving Your Product to the Market

This podcast series records the 3rd annual Begbroke Transfer conference 'Building a Business: Moving Your Product to the Market' at Begbroke Science Park, University of Oxford. Begbroke Science Park is home to a broad range of activities within three inter-related themes: Applied and basic science research; High tech spin-off and start-up companies; Knowledge transfer activities. This series of seminars is held to encourage and support young science based high tech companies from their decision to spin out a research idea to the point at which they take their product to market. These free events, with their emphasis on practically useful advice from industry experts and world-renowned Oxford University academics, are highly regarded.

# Episode Title Description People Date Media Files
1 Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Introduction to Building a Business: Moving your Product to the Market Professor Peter Dobson, Academic Director of Begbroke Science Park, gives an introduction to the Building a Business: Moving your Product to the market conference. Peter Dobson 14 Nov 2011
  • (3.3 MB)
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2 Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Marketing and Business Planning This session looks at business planning and market intelligence, understanding your market size and your competitors, and determining your USP. Marc Ventresca 14 Nov 2011
  • (13.81 MB)
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3 Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Problem Solving: Issue Analysis and Formulating Strategy PDFs to accompany 'Problem Solving: Issue Analysis and Formulating Strategy'.Using simple management tools to help you define your strategy, it's time to learn the solution to your real problems. Loren Griffiths 14 Nov 2011
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4 Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Making the Most of Your Website Your website is the public face of your business - does yours need a face lift? We'll show you how to keep your site fresh using all the latest analytical tools available. Jeremy Anderson 14 Nov 2011
  • (14.66 MB)
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5 Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Getting Connected, Finding Partners or Investors A local support network is one of the most important tools for managing your business and personal interactions. In this session, we'll help you get connected. Placi O'Neill-Espejo 14 Nov 2011
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6 Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Networking for Business Growth Oxford knows you're here - how about the rest of the world? Learn how to expand your networking, using national organisations. Ian Wenman 14 Nov 2011
  • (18.66 MB)
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7 Social Media What is social-media, and how can I use it to benefit my business? Anna Storrs 14 Nov 2011
  • (29.06 MB)
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8 Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Internet Marketing for Hi-Tech firms PDF slides covering 'An Introduction to Internet Marketing'. Paul Bhangal 20 Dec 2011
  • (14.67 MB)