How premium lifestyle journalism sells subscriptions

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Reuters Institute for the Study of Journalism

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Journalists from some of Scandinavia's leading news publishers discuss their organisations' premium news strategies, the value of lifestyle news and the false dichotomy of hard/soft news, and the role of gender.

Journalists from some of Scandinavia's leading news publishers discuss their organisations' premium news strategies, the value of lifestyle news and the false dichotomy of hard/soft news, and the role of gender. Find a full transcript and more information on our website: https://reutersinstitute.politics.ox.ac.uk/risj-review?review_types=14&filtered=Filter

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Episode Information

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Reuters Institute for the Study of Journalism

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Jenni Kangasniemi

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Department: Department of Politics and International Relations (DPIR)

Date Added: 10/12/2020

Duration: 00:15:31

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