Over 4000 free audio and video lectures, seminars and teaching resources from Oxford University.
Skip to Content Skip to Navigation

subscriptions

# Episode Title Description People Date
1 How to use metrics to understand your audience and sell subscriptions In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions. Sophie Ho, Federica Cherubini 03 Jun 2021
2 How premium lifestyle journalism sells subscriptions Journalists from some of Scandinavia's leading news publishers discuss their organisations' premium news strategies, the value of lifestyle news and the false dichotomy of hard/soft news, and the role of gender. Meera Selva, Jenni Kangasniemi, Evelyn Jones 10 Dec 2020
3 How The Economist uses newsletters to drive engagement and subscription Sunnie Huang, Newsletters Editor of the Economist talks about the strategy behind the publication's newsletters Sunnie Huang 12 Oct 2018