Amanda Burls is a public health physician. She is Director of Postgraduate Programmes in Evidence-Based HealthCare (EBHC) at the University of Oxford, and a Senior Fellow of the Centre for Evidence-Based Medicine (www.CEBM.net). She a Fellow of Kellogg College and Director of the Oxford International Programme in Evidence-Base Health Care which includes a Masters and DPhil programme in EBHC (http://cpd.conted.ox.ac.uk/ebhc/msc.asp). In her research role as a Senior Clinical Research Fellow, in the Department of Primary Health Care, she undertakes e-health research and internet trials. She set up and directs a novel internet-based research programme, the International Network for Knowledge about Wellbeing (ThinkWell), that aims to help the public (a) understand health information so they can make their own health decisions and (b) set up and participate in research studies.