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The Growth of the Corporate Blog: 'Letting go' of Information Control or Maintaining the Official Line?

Series
Oxford Internet Institute - Lectures and Seminars
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What do companies expect to gain from maintaining an online 'social media' presence? What are the implications of these trends for the development of traditional public relations strategies and business journalism?
Blogs, Twitter feeds and even Facebook pages are increasingly featuring in the arsenal of public relations strategies employed by large corporations and public institutions. This is not an idle choice: corporate blogs at both Google and Apple have at times been the locus of intense media attention at times when new products have been announced or controversial decisions defended. Yet the use of such modes of communication raise peculiar challenges for companies willing to embrace new media, relating to the tensions between maintaining central control of information flows and the desire to react quickly when criticism arises in online networks or discussion groups. What do companies expect to gain from maintaining this sort of online presence and what are the implications of these trends for both the development of traditional PR strategy and business journalism?

Episode Information

Series
Oxford Internet Institute - Lectures and Seminars
People
Jonathan Silberstein-Loeb
Kara Swisher
Simon Hampton
Mark Rogers
Keywords
impact
social media
social networking
business
public relations
communication
collaboration
engagement
journalism
society
internet
technology
blogging
web20
Department: Oxford Internet Institute
Date Added: 09/11/2009
Duration: 00:28:13

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Blogging at 20? The Future and Potential of Social Media

Series
Oxford Internet Institute - Lectures and Seminars
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If social media are the defining advance of Web 2.0, whereby the network-as-platform enabled users not just to download content but to create it, tag it and share it ... what will the next decade hold? Will we continue to Tweet?
If social media are the defining advance of Web 2.0, whereby the network-as-platform enabled users not just to download content but to create it, tag it and share it, what will the next decade hold? Many of the social media businesses whose tools we rely on have yet to make a profit, whilst concerns about privacy, security and possibly even dignity suggest that our online habits may have to change. The technology press has for some time been heralding the oncoming arrival of Web 3.0, as an era where the web gets 'smart', and research on the developing semantic web suggests that this is no idle prediction. But what will happen to social media in the interim? Will the next ten years see our fascination with blogging, wikis and social networks replaced by a re-focusing on the enhanced informational capacity of the Web or will we continue to Tweet?

Episode Information

Series
Oxford Internet Institute - Lectures and Seminars
People
William Dutton
Nigel Shadbolt
Dave Sifry
Richard Allan
Kara Swisher
Keywords
impact
social media
social networking
communication
collaboration
engagement
society
internet
technology
blogging
web20
Department: Oxford Internet Institute
Date Added: 09/11/2009
Duration: 00:16:59

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Understanding human pain, suffering and relief through brain imaging

Series
Medical Sciences
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Professor Irene Tracey talks about her research into pain through using brain imaging technology to see exactly how the brain is affected by pain while discussing its implications to how we understand pain in society.
Creative Commons Licence
Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK (BY-NC-SA): England & Wales; https://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Episode Information

Series
Medical Sciences
People
Irene Tracey
Keywords
nociception
pain
brain
suffering
imaging
neuroscience
mri
Department: Medical Sciences Division
Date Added: 09/11/2009
Duration: 01:20:15

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A History of Christianity - Introduction to the series

Series
St Cross College Lectures
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An introductory talk given by Professor Diarmaid MacCulloch prior to the gala screening of the first episode of the BBC TV series "A History of Christianity" at St Cross 5/11/2009.

Episode Information

Series
St Cross College Lectures
People
Diarmaid MacCulloch
Keywords
christianity
bbc
Church
history
Department: St Cross College
Date Added: 06/11/2009
Duration: 00:05:06

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The Revenger's Tragedy: Thomas Middleton

Series
Not Shakespeare: Elizabethan and Jacobean Popular Theatre
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A blackly camp tragedy - Hamlet without the narcissism - set in a court corrupted by lust and self-interest, this play is both fascinated and repelled by its own depravity.
Creative Commons Licence
Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK (BY-NC-SA): England & Wales; https://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Episode Information

Series
Not Shakespeare: Elizabethan and Jacobean Popular Theatre
People
Emma Smith
Keywords
jacobean
language
theatre
elizabethan
renaissance
#greatwriters
english
Department: Faculty of English Language and Literature
Date Added: 06/11/2009
Duration: 00:45:30

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The Shoemaker's Holiday: Thomas Dekker

Series
Not Shakespeare: Elizabethan and Jacobean Popular Theatre
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Like a Busby Berkeley depression-era musical, Dekker's comedy is a feel-good antidote to a context of shortages, political malaise and general pessimism, but real life in the shape of war, class antagonism and civic tensions, always threatens to intrude.
Creative Commons Licence
Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK (BY-NC-SA): England & Wales; https://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Episode Information

Series
Not Shakespeare: Elizabethan and Jacobean Popular Theatre
People
Emma Smith
Keywords
jacobean
language
theatre
elizabethan
renaissance
emma smith
english
Department: Faculty of English Language and Literature
Date Added: 06/11/2009
Duration: 00:45:33

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Sino-Japanese Relations beyond ODA

Series
St Cross Colloquia
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'Sino-Japanese Relations beyond ODA' Colloquium - week 2 MT09.

Episode Information

Series
St Cross Colloquia
People
Matt Bilski
Department: St Cross College
Date Added: 06/11/2009
Duration: 00:15:20

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4 plus degrees: a drastic reduction in the renewable energy potential of sugarcane

Series
4 Degrees and Beyond International Climate Conference
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Fourth presentation of session 2 (Agriculture, Food and Water Security) of the 4degrees International Climate Conference.

Episode Information

Series
4 Degrees and Beyond International Climate Conference
People
Rasack Nayamuth
Keywords
water
food
climate change
Africa
global warming
4degrees
Environment
4 degrees
agriculture
Department: Oxford University Centre for the Environment
Date Added: 05/11/2009
Duration: 00:18:30

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What would happen to barley production in Finland if the global temperature increases above 4 degrees?

Series
4 Degrees and Beyond International Climate Conference
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Third presentation of session 2 (Agriculture, Food and Water Security) of the 4degrees International Climate Conference.

Episode Information

Series
4 Degrees and Beyond International Climate Conference
People
Reimund Rotter
Keywords
water
food
climate change
Africa
global warming
4degrees
Environment
4 degrees
agriculture
Department: Oxford University Centre for the Environment
Date Added: 05/11/2009
Duration: 00:17:41

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Adapting African food systems to a 4 degree world

Series
4 Degrees and Beyond International Climate Conference
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Second presentation of session 2 (Agriculture, Food and Water Security) of the 4degrees International Climate Conference.

Episode Information

Series
4 Degrees and Beyond International Climate Conference
People
Polly Ericksen
Keywords
water
food
climate change
Africa
global warming
4degrees
Environment
4 degrees
agriculture
Department: Oxford University Centre for the Environment
Date Added: 05/11/2009
Duration: 00:17:42

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